Salt Lake City, Utah (April 5, 2011) 4Life Research™ executives recently attended the Direct Selling Association’s (DSA) Whistlestop Tour in Provo, Utah. The event attracted industry executives from around the state to discuss topics ranging from DSA lobbying efforts to effective distributor-support strategies.
The DSA was established more than 100 years ago, with only a handful of members present. Now, DSA membership exceeds 200 companies. Member organizations like 4Life pledge to, “protect, serve, and promote” the effectiveness of the company’s independent distributors. One way 4Life accomplishes this goal is through the promotion of the DSA Code of Ethics.
4Life President Steve Tew: “The importance of maintaining an ethical standard is central to our ongoing involvement with the DSA. As one of the largest companies in our industry, 4Life distributors play an important role in representing our image—not just 4Life's image, but the industry at large."
During the Whistlestop, DSA Senior Vice President of Marketing and Communications Amy Robinson talked about the launch of the Image Enhancement Program, a campaign designed to raise general public awareness about the model of direct selling with tools like DirectSelling411.com, a DSA-sponsored website for and about direct sellers.
4Life is a proud member of a dozen Direct Selling Associations around the world and will be a Platinum Sponsor at the June 2011 DSA Annual Conference in Miami Beach, Florida.
Transfer Factor United Kingdom
4Life Independent Distributor
