4Life Participates in Industry Roundtable
Salt Lake City, Utah (February 2, 2012) Yesterday, 4Life Vice President of Marketing Jason Gough participated in an industry roundtable discussion with executives from Tahitian Noni, LifeVantage, and ASEA. The event was hosted by Bennett Communications, a Utah-based publishing company. An article of the discussion will appear in the April issue of BusinessQ magazine.
Topics of discussion included the qualities necessary for success in network marketing, the impact of social media on the distributor experience, and whether or not direct sales is counter-cyclical in terms of sustainability during turbulent economic times.
Jason Gough: “Traditionally, we say that our industry is recession-proof, but that hasn’t been the case for many network marketing companies. In the case of 4Life, however, we’ve seen record growth during the past three years. I attribute this to a legitimate product offering, a fair compensation plan, and the fact that we’ve been solid and stable throughout the years.”
Bennett Communications is the parent company of Utah Valley Magazine. The company publishes four original titles: Utah Valley Magazine, Utah Valley Business Quarterly, Main Street Magazine, and Utah Valley Bride. In addition, Bennett Communications publishes one national title — Celebrating Women.
“A single word explains why we enjoy these types of media opportunities: distributors.” said Senior Vice President of Marketing Trent Tenney. “Since the beginning of the economic downturn, 4Life distributors have propelled their businesses with unrivaled success. As such, 4Life is a world leader in the marketplace. It’s an honor to represent them and the 4Life brand.”
