4Life Founders Appear on TODAY Show
Salt Lake City, Utah (December 15, 2011) On Wednesday, December 14, 4Life Founders David and Bianca Lisonbee appeared on the TODAY Show with Kathie Lee and Hoda. The segment aired live from Studio 2A at the Rockefeller Center in New York City.
2011 represents the fifth year of 4Life’s participation in the Annual TODAY Show Toy Drive. The Lisonbees represented Foundation 4Life® and 4Life distributors around the world with a retail value donation in excess of $330,000 USD, including 2,500 backpacks filled with school supplies, 2,500 toys (a cow pillow pet and remote control truck), 2,500 tubes of enummi® toothpaste with a toothbrush, and 2,500 bottles of 4Life Transfer Factor® Chewable Tri-Factor® Formula.
On Monday, December 19, 4Life will launch a holiday video recap of the Lisonbee’s TODAY Show appearance on YouTube, Facebook, and 4Life.com.
“We wanted 4Life's donation to tell a story about some elements central to the 4Life brand,” said Co-Founder Bianca Lisonbee. “Education, leisure, and general wellness play important roles in our mission of Together, Building People through science, success, and service.”
President Steve Tew: “Distributors have a lot to be proud of and grateful for this holiday season. It’s because of their commitment to improving lives that our Founders have been invited to appear on the TODAY Show. Our donation this year far exceeds the value of donations we’ve made in the past. It’s a reflection of our ongoing growth and success in the field.”
