Salt Lake City, Utah (December 12, 2011) 4Life employees were among hundreds of key industry leaders who participated in this year’s Direct Selling Association (DSA) Be Connected Conference in Henderson, Nevada. The annual event is designed as a best practices exchange to better equip corporate employees to serve independent distributors. The focus of this year’s curriculum included social media, field development, and innovative marketing solutions. 4Life Web Services Director Nelson Altamirano was among the conference speakers. The focus of his presentation was on microsites, mobile technology, and ways that corporations can leverage technology to support leaders in the field. Vice President of Communications Calvin Jolley: “Participation in these types of events distinguishes 4Life as a leader in the industry. Nelson’s presentation was important because it highlighted many ways in which we exceed our competitors in terms of the kind of online tools and resources we offer the field: mobile-ready websites, social media platforms, in-depth splash sites, and extensive back office reporting are just a few of the online opportunities that we invest in for our distributors.” 4Life is good standing member in more than a dozen Direct Selling Associations (DSA) around the world, including the United States, Australia, New Zealand, India, South Korea, Philippines, Colombia, Taiwan, Ecuador, Mexico, Thailand, Chile, Spain, and Indonesia. As a member of the top 100 global companies in the direct selling industry (Direct Selling News Global 100) and a long-time member of the DSA, 4Life pledges to follow the DSA’s ethical business practices as set forth in the Code of Ethics. The DSA's mission strives to “protect, serve, and promote the effectiveness of member companies and the independent business people they represent.”

Salt Lake City, Utah (December 15, 2011) On Wednesday, December 14, 4Life Founders David and Bianca Lisonbee appeared on the TODAY Show with Kathie Lee and Hoda. The segment aired live from Studio 2A at the Rockefeller Center in New York City. 2011 represents the fifth year of 4Life’s participation in the Annual TODAY Show Toy Drive. The Lisonbees represented Foundation 4Life® and 4Life distributors around the world with a retail value donation in excess of $330,000 USD, including 2,500 backpacks filled with school supplies, 2,500 toys (a cow pillow pet and remote control truck), 2,500 tubes of enummi® toothpaste with a toothbrush, and 2,500 bottles of 4Life Transfer Factor® Chewable Tri-Factor® Formula. On Monday, December 19, 4Life will launch a holiday video recap of the Lisonbee’s TODAY Show appearance on YouTube, Facebook, and 4Life.com. “We wanted 4Life's donation to tell a story about some elements central to the 4Life brand,” said Co-Founder Bianca Lisonbee. “Education, leisure, and general wellness play important roles in our mission of Together, Building People through science, success, and service.” President Steve Tew: “Distributors have a lot to be proud of and grateful for this holiday season. It’s because of their commitment to improving lives that our Founders have been invited to appear on the TODAY Show. Our donation this year far exceeds the value of donations we’ve made in the past. It’s a reflection of our ongoing growth and success in the field.”

Salt Lake City, Utah (January 4, 2012) As the New Year begins, 4Life distributors are encouraged to make this the year to achieve freedom by attending Convention 2012: Passport to Freedom, April 18-21 in Philadelphia, Pennsylvania, USA. Distributors can still take advantage of the online-only early bird discount until January 14. Passport to Freedom will include distributor recognition, new product launches, presentations from all the 4Life Platinum International Diamonds, networking socials, entertainment, tools for business-building success, and more. Another major highlight will be the keynote presentation by J.R. Martinez, Iraq war veteran and season 13 winner of “Dancing with the Stars” who will take the main stage on Saturday in General Session IV. Martinez was featured on New Year’s Day as the 2012 Grand Marshal in the 123rd Rose Parade®. Senior Vice President of Marketing Trent Tenney: “We are planning to make this convention the most unforgettable in 4Life’s history. This event will give you the opportunity to define personal freedom and make a plan to achieve that freedom in 2012.” Events and Recognition Director Lesley Dunn: “We anticipate more than 8,000 people in Philadelphia for convention and we wouldn’t want you to miss out.”

Salt Lake City, Utah (January 5, 2012) Nexera, a major provider of training and educational tools for the network marketing industry, announced its staff choice of the top 25 network marketing companies in the industry and ranked 4Life at number ten. Senior Vice President of Marketing Trent Tenney: “As one of the five youngest companies on this list, this is a major achievement for 4Life. Thanks to the best distributors in the industry, we’ve enjoyed remarkable growth for more than thirteen years and today, our opportunity is more viable than ever.” Nexera’s top 25 MLM companies list included various criteria, including the number of years in business and a variety of different internet measurements. Of the 25 companies, 15 have 20 years or more in business. 4Life President Steve Tew: “It’s an honor to receive this type of recognition for our ongoing and consistent growth. 4Life’s position as top ten world leader is a testament to the hard work of our distributors. On behalf of the Lisonbees and our entire corporate team, I thank our business builders for their commitment to 4Life’s mission of building people through science, success, and service.”